Facebook to promote local news in drive for 'trusted' content

Facebook feed changes and what businesses can do next

Facebook feed changes and what businesses can do next

As part of its ongoing push for more "meaningful" content, Facebook now says it will give greater preference to local news in users' New Feeds. That means if you follow a local news outlet, or if someone shares a story from a news outlet in your area, it might show up higher in your news feed.

"When I traveled around the country a year ago, one theme people kept telling me is how much we all have in common if we can get past some of the most divisive national issues", Zuckerberg wrote on Facebook. Zuckerberg said in a blog post this month that the amount of news in the News Feed would decrease from about 5 percent of the total to 4 percent. While the changes are now limited to the United States, Facebook plans to introduce them globally.

"Research suggests that reading local news is directly correlated with civic engagement", he said.

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At the expense of content from businesses and publishers, Facebook recently said it would be giving greater priority to fare from users' friends and family.

On Monday, company founder Mark Zuckerberg said that it's next update will "promote news from local sources".

"When I traveled around the country a year ago, one theme people kept telling me is how much we all have in common if we can get past some of the most divisive national issues", he wrote.

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"The world feels anxious and divided, and Facebook has a lot of work to do - whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent", he wrote.

Zuckerberg wrote that he hopes the focus on local news will help "turn down the temperature on the more divisive issues" that divide our country.

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