In order to shop in the store, according to USA Today, "customers must first download the Amazon Go app and link it to a payment method". Now, however, Amazon Go-based job cuts are worrying analysts and workers in the industry.
VP of Amazon Go Gianna Puerin told Bosa to "enjoy the yogurt on us", calling the incident a "rare occasion" that "happens so rarely that we didn't even bother building in a feature for customers to tell us it happened". Then instead of a traditional checkout line with a cashier, shoppers can simply leave the store and have Amazon's technology automatically subtract the balance of their goods from their Amazon account.
For five years, Amazon has been developing Just Walk Out technology for this very goal. The proprietary technology, which the company has no plans to extend beyond this current project, involves hundreds of cameras around the store and the Amazon Go app. And, of course, that means no long checkout lines to navigate, either.
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Amazon Go was in beta for the past year, sorting through glitches and other issues with the system.
When the store was announced and opened to employees in December 2016, Amazon expected to open it to outsiders in early 2017.
The public opening is another sign that Amazon is serious about expanding its physical presence. The retailer's cashierless convenience store will open its doors to the public Monday, a debut that follows a almost 14-month trial run open only to the Seattle company's employees. As with all things Amazon, it's more about convenience and speed.
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The reduction in retail locations and overall workforce has led to thousands upon thousands of cuts in recent years.
It appears there are still some kinks to work out. Shortly after, Amazon will send a receipt and charge their Amazon account. An Amazon employee checks IDs in the store's wine and beer section. Not everyone is enthusiastic about the potential automation of the sector. But don't expect to see the checkout lines at your local Whole Foods disappear anytime soon. Is the store collecting more than just what shoppers are putting into their shopping bags?
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