Well, the price comes in after a free 30-day trial, or six-month trial if you're a student.
There's good news, however.
While no likes to see a price hike, we do have one thought in defense of a monthly subscription to Prime vs.an annual subscription: Going monthly allows you to jump in and out of the program at will.
Virginia-Georgia Tech basketball
Ty Jerome finished with 12 points, and Kyle Guy and Devon Hall each added 11 points for the Cavaliers, who have won nine in a row. MI (16-5, 5-3), which had won nine of its last 10, suffered its most lopsided loss of the season and had a season-low for points.
Amazon Prime, with its free, two-day delivery service on almost everything that Amazon sells, as well as unlimited streaming of TV shows and movies via Prime Video, has been one of Amazon's most-successful e-commerce options in the company's history.
Amazon Prime memberships are a crucial part of the company's ecommerce empire because they represent loyal customers who spend the most on its platforms.
Amazon originally set up its Prime subscription service on an annual plan. The company also offers a Prime Video-only subscription for $8.99 per month.
Nadal demolishes Dzumhur to make Oz Open fourth round
The top seed raced through the match in just 1hr 50min, wasting as little energy as possible in the 6-1, 6-3, 6-1 rout. Australian Open 2018 When is it on? Rafael Nadal of Spain hits a shot to Victor Estrella Burgos of Dominican Republic.
Amazon introduced the monthly Prime plan in the USA in early 2016 as an alternative to the relatively high cost of its annual fee, which it raised from $79 to $99 in early 2014. Consider it a 33% discount, which is undoubtedly exactly what Amazon is hoping you'll think of it as.
Amazon's monthly plan for Prime was introduced less than two years ago. The new rates will kick in starting February 18, 2018. The online retailer isn't even giving subscribers any warning because the price increase goes into effect immediately.
You also get ad-free viewing, an exclusive chat badge and a monthly subscription to Twitch as part of your Prime membership.
Keystone XL pipeline has strong commercial support, TransCanada says
In November, TransCanada obtained approval for a route across Nebraska, the last regulatory hurdle facing the decade-old project. TransCanada says it's moved "significantly closer" toward building the Keystone XL pipeline .