H&M shops stormed in Africa over 'monkey within the jungle' sweatshirt advert

Members of the Economic Freedom Fighters protested and trashed H&M stores in Gauteng on 13 January 2018 after a racist advert sparked outrage

Protesters trash H&M store as race row over 'coolest monkey in the jungle' featuring black child model continues to

Calm has since been restored at the Menlyn shopping centre following the chaotic protest earlier today, which resulted in police cordoning off the entire level on which the shop was located.

In Menlyn‚ protesters threw clothing around but nothing had been reported stolen.

Police were called to H&M stores following reports of violence and damage. "No arrests have been effected up to so far", Dlamini said.

Video footage posted to social media on Saturday (local time) showed members of the Economic Freedom Fighters - a socialist South African political party - outside the Clearwater Mall in Johannesburg blocking access to the store.

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"We are here to tell them".

Mr Malema added: "They went because they wanted to go. If they are not going to close the shop, they must just know we are going to be here nearly every day, starting from today", he said. (AAP file image) An H&M shop in London.

EFF protestors also targeted H&M stores in Cape Town, including the store in Canal Walk.

The image advertising the £7.99 jumper was removed from H&M's USA and United Kingdom websites shortly after the outrage broke and the retailer quickly issued a statement apologising to "anyone it may have offended".

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But this apology was described as being "too little too late" by a spokesperson for the EFF. Ndlozi wrote on his Twitter.

Gauteng police remain on high alert after EFF supporters stormed into several H& M stores around the province on Saturday.

Innocent shoppers were forced to flee as activists swept through the stores, which included Africa's flagship H&M stores in the upmarket suburb of Sandton, Johannesburg.

Ndebele said "normal trading" had resumed in the mall.

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Menlyn Park Shopping Centre Management also confirmed the protest action at H&M store, saying that the safety and security of their customers, staff and tenants was of utmost importance, and the affected area has been secured by the South African Police Serves (SAPS).

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