"The Urus elevates the SUV to a level not previously possible, the Super SUV", said chief executive Stafano Domenicali.
It features a 650-horsepower, twin-turbo V8 engine and can achieve a top speed of 190 miles per hour, making it the world's fastest SUV, C-Net reported. It is the culmination of intensive development and passionate skill to create a new breed of bull: "a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers". This is the company's only SUV since the Lamborghini LM002, which went out if production in 1993.
It's not just on-road performance.
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That grunt is driven through a four-wheel drive system with an active torque differential to divert the power around the chassis to where it is needed most.
Inside the Urus develops into a luxury sports auto, with three-spoke steering wheel incorporating a vibration damper to enhance comfort and multifunction controls including the Lamborghini Infotainment System (LIS), vehicle set-up, media, telephone and navigation.
The car's interior design is downright extraordinary. How serious the Italians are still with the dynamics is clear in the other dimensions: The Lambo SUV is just under 1.64 meters high and thus remains five centimeters flatter than a BMW X6 M. In addition, the Urus is a bit wider which should make it an absolute eye-catcher.
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We have an exclusive range of new vehicle leasing special offers this month available to all our readers. The three seat rear bench seat as standard comes with a movable and folding seat back and ISOFIX fixings.
On Monday, Lamborghini presented its first new Urus SUV, at its headquarters in Sant'Agata Bolognese, Italy. The Urus might be an SUV, but there are only four individual seats, and it appears that all passengers will ride in the lap of luxury.
So how much will this super SUV cost?
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The SUV is also expected to help boost the brand in China, the world's largest auto market, where buyers prefer large sedans and crossovers. Max out at 195mph!